What are the most effective color schemes for text ads? Google's default is blue for headlines, black for body texts and green for links.
The Norwegian Color Empire gave the "Color of the year" award for 2013 to purple - based on a study by Norstat - which concluded that black, grey, beige, brown and pink make people sad, whereas red, blue, yellow, green and purple make people happy.
- Has anyone applied similar colors to text ads with great success?
- Should my text ads be made up of multiple or single colors?