I am introducing searchable drop down lists to filter grid data. The number of items in a list could range from anything like ten to a ten thousand.

The larger the number of items, the more awkward the feel of the view (let alone the performance hit).

So, what is the maximum recommended number of items to put in a drop down list (searchable or otherwise)?

  • Also see related questions: ux.stackexchange.com/questions/15550/… and ux.stackexchange.com/questions/20828/…
    – kontur
    Jan 11, 2013 at 8:53
  • From a maximum limitation point of view, we just ran into a situation where we were populating a Select with 100,000 Options. On a top-of-the-line MacBook Pro, this was crashing Chrome for me. After a little trial and error, I ended up with a maximum of about 10,000 but I would even lower that for a slower machine. So, something to think about that it's not just an experience thing but a crashing of your browser window thing. :) Oct 16, 2018 at 2:21
  • To add to what @JoshuaPinter mentioned, this depends on how the field is rendered. A <select> field will have better performance (= will be able to show more <option> fields), than using <div> elements; I did a demo of this here trying to render a list of 1m search results: github.com/radekstepan/coding-challenges/tree/master/apps/…
    – Radek
    Feb 25, 2019 at 23:34

5 Answers 5


There is no recommended maximum number of items to put in a drop down list.

No-one can say the maximum is 7 or 12 or 200 or 10,000 and definitively say that for all scenarios, that is the maximum you should use.

There is a myth for drop down lists and menus that you should not use more than 7 +/- 2 because that's how your memory chunks things, but that's not true because of the way lists are inherently scannable - you don't have to remember all the items in a list.

The next factor is the number of items visible at any one time in the list - let's say 10 to 20 items. That seems reasonable but depends on whether the list is wide and/or covers the content underneath and how that affects the user's ability to be able to choose an item when other content is covered.

After that there's the introduction of a scrollbar and the difficulty of making a choice is increased because you only have a relatively small window view to the whole set of options. So the ratio of number of options to the number visible at any one time is the factor there.

At that point you also really start to care about how the items are sorted, so as to make the list scannable, and aid memory of where you saw an item earlier or later in the list. So a typical scenario is choosing a country when entering an address. We're all familiar wih 200 or so items in such a list and can deal with that reasonably well most of the time, but imagine if that list wasn't sorted - it would be a horrendous task.

Unfortunately that really happens in the wild - here's a preposterous example from Hyatt Hotels asking you to choose an airline from 180+ options. Note the rediculous position in the list of "Other Airlines (Not Listed)"

enter image description here

Even so - when sorted, all lists are not equal - some numbers are more easily scanned than some words, especially if the numbers are sequential, and the words are unevenly distributed across the alphabetical ordering.

Once you start getting over this 200 or so mark then things get unweildy. The numbers 1 to 1000 could work, but 1000 cities around the world would be undesirable if you can only see 10 at a time and have a tiny scrollbar to manage it with.

At that point you no longer want users to interact by scrolling - the searchable option comes into play much more dominantly. There is a step change in the way the user is expected to interact at that point - the drop down list no longer is a static list, but a dynamic list showing results of a search.

If you treat the drop down as a results list rather than a list of all possible items then the sky is your limits - your entire inventory is at your fingertips. However, you need to present it as a search box (not a static list), firstly because performance issues arise as you point out, and secondly because you will always get some users who decide to scroll up and down this immense list. Such a dynamic list should show as empty when no search term is entered rather than contain all the items.

To summarise - it depends. It depends on the visual relationship between the underlying screen content and the drop down content; it depends on the scanability of the list data; it depends on the sorted state of the items and the distribution within the sort key range; and you should question whether a static list content is even desirable in the first place.

Finally - because every situation is different (and because you just should) you should A/B test a few options with users in order to verify any such assumptions, so that you can make evidence based arguments to yourself and others that yes this was the best way to do it.

I have made the assumption that only a single dropdown can be used. One way to reduce number of items in a list is to use a multi-column option - either by using the first drop down to dynamically filter the content of the second - eg continent & country, or by extending the UI to open up a more sophisticated dialog allowing you to create a way to choose an item which is much more focused on the data in your given situation. Eg using Miller columns or filters, or whatever works for your data.

It can help to think about what you could do in an ideal world, then look back at the drop down list and see how unsuitable or archaic the drop down list feels. If it feels like that, then you have realised that the drop down is not the best way to do it. If you proceed to use the drop down anyway (eg due to time/cost/toolkit constraints), then you just made a decision based on some business rules rather than on providing a good UX, and you have to live with that.

Ultimately, the best UX does not come for free. It costs money - get over it.

  • 3
    I (as a relatively experienced web user) type the first few letters of the drop down menu that I am looking for which selects the item that starts with those letters - thus I don't really care how long the drop down list is. All the major modern web browsers support this. Of course, this is only useable when I know what I am searching of. Jan 11, 2013 at 16:32
  • Also worth noting that while pretty much any list of things can be sorted alphabetically, not all lists are improved by sorting. Lists of proper nouns, such as names of countries, are good when sorted. Lists of product categories of which the user is unfamiliar with are not so useful sorted because the user doesn't know what words you've used for the concepts (eg are Persian cats listed as "cat, Persian", or "Persian cat", or "felis cattus (Persian)")
    – Erics
    Jan 11, 2013 at 17:23
  • It's important to note that the reasoning for the 7 +/- 2 bit is not strictly for data that is to be memorized - it also applies to data that will be scanned. When content has more elements than that, much of it will be missed when it gets scanned. So that general rule still applies. For example, if you provide users with a list of four, all three will most likely be read. If you provide them with 30, you'll be lucky to have three be read. Often the entire list is skipped. 7 +/- 2 still helps ensure content is absorbed and not ignored.
    – user1337
    Sep 11, 2014 at 16:49

I'm currently building a web-based application to replace some hideous behemoth written about 10 years ago and have encountered a similar issue, with some drop downs in the extant version having over 1000 entries.

Whilst not being able to offer any specific UX tips as above, I've managed to reduce the user's problem to some extent by allowing them to filter the contents of the select based on text input - have a look at the jQuery Chosen plugin (although I didn't use this in the end).

Using a multi-line select helps as well (I went for an arbitrary 10 in my case) as it allows the user to visually scan the contents without having to do so much typing - it also has a fixed height and doesn't obscure stuff below.

This may not however solve your problem if your users don't really now what to start looking for, but in my case (an intranet application), the users are already familiar with the data so it works for them very well. To back this up, we've had very positive feedback about how much of an improvement this is from the relevant user working group.

I considered a few other options to get my version to work well, including things like a Miller Column style output, but I didn't have a hierarchy to justify one and wasn't going to impose one for the sake of it. In the end a custom jQuery fn has done the filtering and performs really well in my version with around 1000 rows (my application is tested for IE8 and there is no noticeable lag with lots of data).


Generally if the dropdown requires the user to do extra work and scan a significant list (such as needing to scroll) hen a dropdown can present usability issues.


The one thing that dropdowns have going for them is that everyone uses them... so users know how to use them. So while it may not provide the best experience users are likely to know what to do when they encounter it.

I generally think dropdowns are over used.


Most country dropdown lists will have 300+ entries in, selecting your birth year will probably have 100+ entries in it (you don't want to exclude those Centenarians). But those are for well known options. The problem comes when people don't know what they're looking for, e.g. even in country lists it can be a pain searching for the UK in country lists as some people list is as United Kingdom, some as Great Britain, some as Britain, some as England/Scotland/Wales, some put it near the top etc.

So the list has to be either numerically or alphabetically sorted but then certainly lists of 100 should be ok. Beyond that you can start using 'Typeahead' concepts:

enter image description here


For desktop (Keeping only user's convenience in mind)

If your list is a dynamic, then go with an auto-suggest.

If your list is static and small (upto 10 items), then go for a simple drop-down

If your list is static but large, then based on the size of the text

--- for smaller length (upto 20-25 characters), go with a scrollable dropdown

--- for bigger length (more than 25-30 chars), go with an auto-suggest

For Mobile

Go with something as lightweight as auto-suggest. As per my experience, drop-downs are bit too heavy to use on a mobile device.

If the list is as small as 3-4 items, go for radio buttons

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