Is it important for the domain of a website to be chosen so that it is simple to type?

For example, consider delicious-dot-ly (delicious.ly).
Would it be fair to say that the difficulty of typing this domain name leads to a bad user experience?

  • 2
    See also Are Domain Hacks Usable . Daniel's point was particularly insightful: "I've always pushed for buying the dot-com version in addition to the 'cute' URL... and not considering a URL if the .com version isn't available. Just like Bitly owns bit.ly and bitly.com. "
    – Brian
    Commented Dec 31, 2012 at 21:08

3 Answers 3


Yes, there are a few considerations for domain names:

  • Is the name memorable? Could your domain name be confused with another address, such as goggle.com vs. google.com?
  • Is the name easy to relay? Can you tell another person the name by saying something like "penny-dash-arcade-dot-com"?
  • Is the name accurate to your brand? If your site is "Cheap Pens Now", it better be located at cheappensnow.com!
  • Is the name unambigious? All I have to say is "penisland.com" -- PEN ISLAND, you perverts! How about expertsexchange.com? Y'know, Experts Exchange...

Most of these concerns are strictly branding related issues, and if your service is that good, like bit.ly or del.icio.us, people will forgive quite a bit -- as long as you get the rest right!

  • 1
    lol you're right Commented Dec 31, 2012 at 21:18
  • Another point: some words are harder to type for non-native speakers. I'd say "delicious" would be a rather hard example.
    – unor
    Commented Jan 1, 2013 at 15:03
  • Is that enough of a reason to avoid using "non-simple" words, though? I would think non-native speakers gain literacy before fluency, anyway, so TYPING may not be the issue they have with certain words. Besides, "delicious" is actually a poor example, as its Latin roots mean it's seen in multiple languages (so it's more familiar than other foreign words)! Commented Jan 1, 2013 at 16:42
  • To throw in my two food stamps worth of experience here, I recently owned the domain name ..................code-burn.com...... Although it was my site, I still grew tired of typing that annoying(-). Lesson learned for me. Commented Jan 2, 2013 at 19:43
  • And likewise, I have lastres0rt.com -- I'd made the call that the 0 was better than a few extra letters or a dash, but it's always been tricky to say "lastresort.com, with a 0 in the 'o' for resort" or "lastres-zero-rt.com"... On the other hand, at least it's a distinguishing mark from all the other "Last Resort"s out there! Commented Jan 2, 2013 at 23:45

Domains are important for getting users to your site, not so much once they are there, that's the time for your interface, design and service to shine.

A few points on marketing;


If you are planning to promote it via word of mouth / radio / TV / telephone the domain should be;

  1. Phonetic (spelled like it sounds)
  2. Easy to spell
  3. Avoid hyphens (if you have to have separators, hyphens "-" are preferable to underscores "_").


If you are planning driving traffic via SEO, if you can get a keyword in there, it helps.

Be very wary of domain hacks. Domains like "make.it", "dance.in", "lun.ch" may sound cool, but unless your markets are Italy, India or Switzerland respectively, you'll have to work twice as hard in SEO to rank in your local Google.


Users often perceive as less trustworthy:

  1. Overly long domains e.g. "credit-card-interest-calculator.com"
  2. Less common common TLDs like .eu, .info, .us etc (rather than .com, .co.uk, .net etc)

Geographic relevance

Specific TLDs can be a strong indicator to a user that the service applies to them e.g. "widgets.com" will usually be assumed to be a US site, whereas French visitors will be more like to use "widgets.fr" as they know it's a service they can access. Also the point about TLDs and local domains apply.


Yes, I would say that a domain name is part of the user experience of a website. If a website has a domain name that is harder to remember or type, it makes the user's experience a little more difficult.

Depending on what company it is, it is usually not up to the UX designer. Our clients usually come to us already having their domain name. Of course, we are able to give suggestions, but this is something that a client typically would not want to change if the website already has a lot of users.

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