I'm looking at this presentation at Ted.com, and it uses impressive animated statistics:

Hans Rosling: Stats that reshape your worldview

Does using animated data make understanding statistical data easier for the user? Or are the "old school" bar charts/graphs still better understood/interpreted?

3 Answers 3


I think animation for abstract images like graphs helps to highlight key parts of the image. Making it visually stand out, and therefore easier to read.

Assuming the following is true.

  1. The animation is not excessive.
  2. The important data is easier to visually identify.
  3. The animation does not distract from the message of the data.

One could test this by performing tests of readability between two groups of users. One presented with animated graphs and the other static graphs.

Animated graphs are used by a lot of popular websites.

  • Mint.com uses animated graphs to show user's their financial data.
  • Google Analytics uses animated graphs to show user traffic for websites.

Animation of data showing the change over time is very useful. It shows another dimension of the data in a way that's intuitive: the change in data (over time) is displayed as a change in the graph (over time).

Adding a 3rd dimension to a 2D graph can be done without animation (see 3D graphs) but it becomes much more cluttered and takes more effort or expertise to understand.

A useful feature of these changing graphs is being able to play them as well as being able to manually control them with a slider.

I'm less enthusiastic about animated data that does not animate change over time. I'm not saying it can't be useful, but it without simplicity of time representing time I think it tends to be less intuitive.

  • 2
    ++ to this. Hans Rosling's animations are showing you things that you cannot see on a static graph. To extend Tufte's metaphor they're 'data animation' not 'decoration animation' (cf infovis-wiki.net/index.php/Data-Ink_Ratio)
    – user597
    Commented Nov 25, 2012 at 11:47
  • An example - displaying current wind conditions over the US - static weather maps don't show at a glance what animated weather maps can show at a glance. There's also an excellent example at hint.fm Commented Nov 25, 2012 at 14:21

The research on the effects of animation is mixed but trends toward the negative.

One of the best summaries of the research on animation as an explanatory technique - not necessarily in statistical graphics though - is by Tversky.

This is a quote from that paper:
"if there are benefits to animation, they should be evident especially for continuous rather than discrete changes, in particular, for manner of change and for microsteps, the subtle and intricate timing relations among parts of a complex system."

Examples of more recent research on animation in bar charts, pie charts, and scatter plots can be found here. Their work builds on Tversky's principles for animation and describes 7 transitions suitable for 'data graphics'.

As with most problems in this area, the suitability of a design solution, e.g., animation, depends on the details of the problem.


  • helps doctors intepret scatter plots.
  • does not help analyze trends in multivariate data
  • does not help assess treatment risks
  • Here is my personal opinion. Motion design (aka animation) is a skill. The absence of the skill can lead to animations that detract from interpretation of statistical graphics whereas understanding of animation principles and attention to details will improve presentation of data. Take a look at this paper. It describes attempts to improve a well-known animated scientific visualization. The work they describe requires both an understanding of (1) animation principles, (2) the data being animated, and (3) the purpose of the presentation.

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