I am currently considering a page structure that would include a video.
The context of the page is it is a kind of landing page meant to provide access to informational and educational materials about the function and value of the non-profit.
My concern is that the video's image coupled with a placement in the right-column would trigger the banner blindness effect even though there are no ads anywhere on the site.
Does the "banner blindness" effect still occur on sites with ZERO advertising?
download bmml source – Wireframes created with Balsamiq Mockups
If the user finds good content in the right column on your particular site that is obviously not an ad, will they adapt and remember the "reward" they found there last time?
Or will the banner blindness effect be too strong?