How high should a contact form, testimonials, and business contact info rank in the visual hierarchy on a homepage for a local business? Higher than content that provides "ins" to other pages like services, contact us, etc?
A file for a visual example: http://www.cameron.thejoosebox.com/wp-content/uploads/2012/10/new.png (its a 1.8M file, will take a second to load).
What are your thoughts? I think in the context of a local business like a moving company, people are more interested in seeing some testimonials, contact info, etc than they are in seeing a detailed description of your services, etc.