I've worked with a number of UX experts over the last several months and while I have resisted going down the "long form" path, they have circled me back around to this time after time without fail. There is a 100% consensus that long form is the right approach for my little understood and potentially steeper learning curve product.
Given this position, I am seeking to learn proper "long form" technique. I have most of the textual copywriting finished, but now I'm looking for:
A) methods to improve or tweak it for maximum story telling and sales appeal (psychology tactics) and
B) a clear demonstration or strong examples of how to properly craft the content visually.
Could you please provide me with some information in these regards?
Long form page examples are a dime a dozen, so to speak, (you can see a million WSO hits without really finding golden examples) so I'm looking for some "cream of the crop" examples or techniques. Even better would be specifics to follow or a tutorial that explains proven patterns that work.