I´m looking for good examples of websites for government, NGO´s and such that have clear and specific functions in their UI´s that make it easy to get involved and that drive engagement.

Example: Swedish Red Cross

5 Answers 5


Another wonderful example is the Donors Choose site.

1) Clear call-to-action button for donors. 2) Seperate, prominent call-to-action for teachers. 3) Recent testimonials from other donors as encouragement. 4) Photos of the actual kids benefiting from various projects on the homepage.

Hope this helps. I annotated a screenshot, but too new to Stack Exchange to add it here.


In my mind, while it's about micro-lending, you can still make the argument that kiva.org is one of the most successful sites on the web at getting funds to those in need, to help themselves.


my company recently did this


  • Nice but what is the deal with the tiny search field?
    – fluxd
    Nov 12, 2010 at 20:49
  • dunno, that part was out of our control unfortunately, we wanted it bigger.
    – ThomPete
    Nov 12, 2010 at 21:15

While not cause-specific, there are probably some decent patterns to be found here: http://www.kickstarter.com/


Here is another example pretty close to the others.

http://www.razoo.com/ (Donations and fundraising for nonprofits and charities online)

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