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I´m looking for good examples of websites for government, NGO´s and such that have clear and specific functions in their UI´s that make it easy to get involved and that drive engagement.

Example: Swedish Red Cross

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Another wonderful example is the Donors Choose site.

1) Clear call-to-action button for donors. 2) Seperate, prominent call-to-action for teachers. 3) Recent testimonials from other donors as encouragement. 4) Photos of the actual kids benefiting from various projects on the homepage.

Hope this helps. I annotated a screenshot, but too new to Stack Exchange to add it here.

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In my mind, while it's about micro-lending, you can still make the argument that kiva.org is one of the most successful sites on the web at getting funds to those in need, to help themselves.

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my company recently did this

https://www.refunite.org/

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  • Nice but what is the deal with the tiny search field?
    – fluxd
    Nov 12, 2010 at 20:49
  • dunno, that part was out of our control unfortunately, we wanted it bigger.
    – ThomPete
    Nov 12, 2010 at 21:15
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While not cause-specific, there are probably some decent patterns to be found here: http://www.kickstarter.com/

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Here is another example pretty close to the others.

http://www.razoo.com/ (Donations and fundraising for nonprofits and charities online)

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