For a huge display at a festival, who in their marketing uses Times New Roman, which font would you recommend?
We need it to be readable even from long distance.
Could you recommend us a Google web font?
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If you want the font to be readable from a distance, then the same rules apply as to selecting a font for small text.
When you select a font for small text, the font should be as clean as possible, not decorative. The small decorative nuances might not be noticed or worse - might cause misreading.