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What's the proper name for a layout like this, in which a column expands when mouse enters it: http://www.lucagiorcelli.it/test/volunia/

May be called "reactive layout"?

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I would refer to this as another example of Progressive Disclosure.

As a side note, this article is a great resource for using proper indicators for hidden elements such as is the case with progressive disclosure.

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As mentioned by GotDibbs, this is an example of Progressive Disclosure. Although you are also partially correct in saying that it is a reactive layout. It's just that 'reactive layout' usually refers to the layout of the website changing on the fly to accommodate a smaller or larger area or screen size as apposed to the user interacting with individual elements.

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