I am working on a project for an ecommerce website where there are multiple personas. Each persona will have a different mental model of the system so the IA is proving especially hard.
My original comment: "As well as allowing users to review certain products, one could allow users to tag products, this way the taxonomy will better match users’ mental models of the system." -
and stakeholder comments: "is there evidence to show how many users actually do this? Anecdotally I’ve observed that whilst folksonomy was trendy about 5 years ago, not many users actively tag. This means that for the effort required to set up a folksonomy infrastructure, there is very little benefit. Secondly folksonomy requires a very large number of people to tag so that the tags can be weighted to be effective."
my question: I want to propose to stakeholders that allowing users to tag certain products may be good practice but i am looking for best practice / evidence for support.