When you go to Zappos.com on an iOS device you're greeted with a splash screen saying "We made an App!" and it gives you the choice to "Download Now" or "No Thanks, I'll just use the browser."
I was wondering if anyone had any statistics or suspicions on the more probable outcome of this choice? My gut is telling me most people just use the browser because it's immediate, meaning they won't have to wait for the app to download and enter their password.
I can see someone being more likely to download the app if they come across the screen more than one time but chances are you'll only see that page once.