From an email marketing perspective, could an invitation to a seminar be seen as a commercial solicitation? In respect to the CAN-SPAM Act, I would't think that a seminar is a product or a service, but more of a relational type of engagement.

On a side, not sure which SE site this question would best fit. The rational I am taking in count is that I am trying to think about the user's perspective (the people that may potentially receive the invitation).

closed as off topic by dnbrv, ChrisF, dhmstark, Alex Feinman, JohnGB Nov 24 '12 at 13:38

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  • Are you asking purely from a UX point-of-view (do users appreciate being sent these type of emails if they've not requested to receive them) or are you more concerned with the legal aspect? – JonW Apr 26 '12 at 13:22
  • Well, a poor UX would/could lead to the legal aspect. But for the intent of the question, I am just interested in the UX point-of-view. I just through in the CAN-SPAM Act as the motive for the question. – Chad Harrison Apr 26 '12 at 13:37

I would think this depends on how you got the recipient's email addresses. If they have done business with you in the past that's related to the seminar I don't think it would be poorly received. I also think it would depend a bit on the intentions of the seminar (Willy Millions Get Rich Quick Expo at the Airport Holiday Inn vs. UX Techniques for Small Business Websites).

  • Good point on the "Get Rich Quick Expo". – Chad Harrison Apr 26 '12 at 13:38

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