Red does appeal to the mind as a trigger for food, but it is also a color related to danger. In a button where we want to encourage actions it's not 100% appropriate with either. Green is a color associated with approval and with nature and while that might indicate a suitable response in a buy button it is also a colour we do not pay as much attention to.
What you want is a color that act as a attention-grabber that draw the attention of the visitor and then you need to work with copy and persuasive design to convince the visitor to complete the purchase. Orange is a common color as it is an attention color that we are used to from traffic lights as a signal for "pay attention".
The color of the button is however just a minor aspect of the process to get people to go through with a purchase, but it does not mean it should not be taken seriously.
Paul have some great bits of information in his blog post that I think you will find useful (great post Paul!) and you might want to look for studies of color psychology in general and Neuro Web Design in particular to find the right solution for your design.