I have a design decision that I would like some feedback on.
I have an e-commerce store for electronic products. I am based in the UK and ship products from my location, this means I can show the entire stock count on the product page.
Now I want to expand to the US. I do get some orders from the states, however I believe US customers are being put off by the time (and cost) involved with ordering from the UK, and any confusion or costs they may have to pay at customs. I have decided to use a fulfilment company (Shipwire) to stock and fulfil orders for US customers.
My question is now - what stock count to display to the user? The way I see it I have three options:
- Do not show stock counts, just that the product is 'in-stock'.
- Show both UK and US warehouse stock levels.
- Detect user's location (Geolocate IP) and show stock count for their region.
The main point I want to get across that the customer (whether they are in the UK or the US) can order their item cheaply, knowing it will arrive next day (depending on shipping options). With them knowing there will be no customs charges or any other hassle involved.
I thought about saying something like '14 in stock for next day delivery in the US' or some such text, but that is very wordy.
I would appreciate any feedback on this point.
(Side point - I am currently performing A/B tests to see whether showing or hiding stock counts will affect conversions, results are very oddly, 52% (Shown), 48% (Hidden))