First off - I want users to register on my site. It's a site for image sharing, sort of like imgur.com. But what makes a user on a website register? I have people coming back to my site but they never register. They sometimes comment on content that I have, but for some reason they see no interest in registering.
How do I convey the advantages of registering? What kind of advantages should I offer?
The existing incentives I offer are:
- An individual username
- More powers, including:
- The rights to edit one's own content
- The ability to start gaining points (which can be spent in a shop for 'extras') for actions you do
- Increased voting powers
I suspect the existing barriers to registration on my site are:
- that registration is annoying
- that users are uncomfortable giving out personal information
- that users fear registration will be time consuming (though it actually takes 14 seconds)
- that users fear an awkward mail validation process (not present)
- that users dislike CAPTCHAs (present)
- that users already have accounts, but don't re-sign in for whatever reason.
Possible ways to get people to sign up
- Show them how little time they'll have to put in
- Explaining the advantages (maybe a separate page)
- Providing a "forgot password" page for those who simply can't re-login
- Improving the design of the registration form
- Purging unnecessary questions from the registration form
- Letting guests use the site before registering
I have come to the realization that my incentives might not be up to par with what I believed them to be.
The site, and the notifications on errors are not 100% User friendly, but this is a new version I'm testing (people don't register anyway ;))