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When conducting an heuristic evaluation, do you you also make note of the elements that conform, or do you only look for elements that do not conform to the heuristics?

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The purpose of a heuristic evaluation is to find problems with the current design. It is usually accomplished with some kind of a rubric, so you need to mark elements as Pass/Fail or give them a score while providing an explanation for fails and low scores. If you're working without a rubric (such as checking specifically the flow or microcopy), you need to point out only the problem areas.

Heuristic evaluations have nothing to do with commending the design team - that's what stakeholders, users, and AIGA/IxDA/etc do. If you see a unique cool interaction, you can comment privately but it shouldn't be included in the report.

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