I work as a web developer in an educational institution where bureaucracy is thick. One of our current projects involves redesigning a content-heavy section of the site. It is basically an electronic version of a paper handbook that has been around for years, along with a few registration forms.
The department I'm working with (the clients) refuse to cut any of the content. They argue that the content must be included because it includes policies that everyone needs to be aware of. I'm arguing that content could still exist, but that we must make the essential content more visible, and hence more usable. I'm presenting my reasons with measurable evidence for this, including analytics, usability testing, and a content inventory showing redundant/irrelevant content. Still getting resistance.
What advice do you have for helping clients understand that a content strategy is needed?