I am currently implementing a "User action log", that will keep interesting actions of users within our system.
Any advice on what to log? Of course, the answer is "everything you feasibly can", but I want to focus on the important actions, that will help us gain true insights.
Log every button click? Every hover on a button? Same for hrefs? What else?
- The goal is better UX - we want to study our users, understand how they behave, and build a better system for them.
- I'm aware of some 3rd party solutions that track everything users do, starting from Google Analytics, through apps like Clicktale. I'm not saying we won't use those - but still, a custom log with some select actions might provide extra value over these "log everything" type of systems.
- The focus is websites, built for consumption over standard computers (mobile/tablet clients are less relevant for us a.t.m).