In terms of UX what do you guys think is the best approach when integrating a trial period for subscriptions?
My application offers a 15 day trial, at the minute the user can sign up without providing any payment information (Paypal Subscription). The account is then set to trial status and after 15 days the user will be redirected to an upgrade page.
Do you think this is the best approach? I am unsure whether or not to let Paypal manage the trial, this however means that the user will need to go through the Paypal payment system during signup. I think this may put some people off signing up.
On the other hand this approach may increase the number of conversions to a full account.