8

I found this amazing Mozilla Firefox usage Heatmap and find it a great insight into the usage of Firefox and browsers in general.

Are there other resources which have similar heatmaps for use of popular applications publicly or otherwise available?

  • 1
    Microsoft published a few heatmaps justifying their design decisions for Windows 8 on their Building Windows 8 blog. – dnbrv Jan 9 '12 at 21:42
  • 2
    Just to note that heatmaps might be misleading if interpreted out of context: caution should be taken when heat maps are presented without additional information such as the user intended goal, what they said, what they did, etc. Harry Brignull provides a critical view on heatmap interpreatation explaining these points. – Pau Giner Jan 9 '12 at 22:10
  • Does the 95% on the scroll bar include scroll wheel and track pad scrolling? I rarely see people scroll this way... – Bill Criswell Jan 10 '12 at 15:46
  • @BillCriswell nope! Read the description of the scroll bar and it's clicks only. I was surprised too, check the clicks per user too. – Ben Brocka Jan 10 '12 at 21:09
3

The Etre blog published Five days / five heatmaps post, where the following websites were analyzed:

  • Dixons.co.uk
  • Currys.co.uk
  • Amazon.co.uk
  • MarksAndSpencer.com
  • HMV.co.uk
  • M&S revisited

As it is stated in the study, the goal for users was very general ("to explore each website"):

Users were asked simply to explore each website. (While we were only interested in their interactions with the homepage, we didn't want to artificially influence their natural browsing behaviour by constraining them to only that page).

2

The one and only Jakob Nielsen has written a whole book on the subject called Eyetracking Web Usability, some articles are available in his site.

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