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Is Markdown Friendly Enough for Non-Technical Users?

I'd love to know if using Markdown for a non-technical user base is fundamentally bad UX. Are there any studies that show that users will simply leave or not be able to use the feature set?

  • 2
    Markdown is generally used for a slightly technical audience but it's vastly less painful to use than proper HTML. WYSIWYG editors are generally preferred for simple edits and non-technical users
    – Ben Brocka
    Jan 9, 2012 at 16:51
  • Also, in most cases, the limited options you can have with markdown can be offered with a custom made WYSIWYG. I think it depends more on the space available for all that buttons. Jan 9, 2012 at 16:54

3 Answers 3


I suppose that the question here is what are the users expecting (needing) to do. Do they want to write content or be able to do lots of 'styling' once they have written their prose?

Many users dismiss the power they have at their finger tips if they can't 'see' the functionality at their disposal.


Markdown can certainly seem illogical or intimidating at first glance, especially for novice users which I assume is what you mean by "most users". Markdown looks a lot less techy and ugly compared to HTML (and it's vastly easier to type), so it's a good middle ground when your audience might want some powerful editing abilities.

While Markdown can be very good for somewhat technical users, don't forget that the syntax is completely opaque the first time you use it.

Note the list of notable sites using Markdown Wikipedia provides; many of them also include WYSIWYG editing buttons. A nice thing about Markdown is that unlike HTML it can be included in text with being too confusing.

Stack Exchange is a good example of how Markdown can be presented well to a less-technical audience; those with no concept of markup languages can use the bold and italic buttons to mark up text without ever intentionally typing markdown. Stack Exchange's dual preview/edit panes also allow you to see the raw text and formatting at a glance.

However since the Markdown is presented to the user it can quickly act as a learning tool so frequent observers note "aha, when I make this bold it's just adding two stars on either side of the word!" The power in this is that normal users can use the discoverable, conventional buttons but frequent users can pick up Markdown as they go to make them more productive.


Tumblr, which seems to be a very consumer-oriented (non-geek) web product, uses Markdown. The emphasis on simplicity is really refreshing.

  • 2
    Tumblr has the option of Markdown. It also offers plaintext HTML and WYSIWYG.
    – dnbrv
    Jan 9, 2012 at 19:34

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