I'm responsible for the UI/UX in a software development company.
During my absence, some developers decided to implement a "bounce" effect on a button of a website that they think should have more visibility.
Basically you will see this button jumping every 10 seconds, drawing your attention. The button points to the help content of the software.
I am usually against intrusive and annoying animations, but I would like to know more about this topic. I personally think that this solution is very intrusive and distracting.
How should I deal with blinking, bouncing, rotating, and zooming effects? Are there best practices?