The company im working with develops an application where customers pay for at least 2 modules (mandatory). We offer four other modules as well, which increase the cost per user and month. Those modules of course offer the customer a lot.

The modules cant be purchased without talking to a person from our company, since we offer individual prices.

Right now: Users only see the modules they are paying for in the navigation of our app.

CEO asks for: Display all the modules (up to 6 in total) in the website navigation, even if the user cant access them. After clicking one of those in the navigation the user should be directed to a "whats so good about this module, why you need it, contact us" page.

This seems like bad UX to me, it might get frustrating and navigating throughout the app will be not as easy.

Im thinking about adding a button to our vertical navigation which is labeled "upgrade" for example and when the user clicks it, he gets presented with a modal that presents him the modules he still does not pay for and tells him whats cool about them and offers a "contact us" as a conversion button.

Any other ideas? Arguments against the solution the CEO wants would be appreciated too. Are there any best practices?

  • Why not have a summary list (of checkboxes) showing the courses they have selected, and below, the related/recommended extra courses? Many websites do this already, I think some streaming services do this when a user changes their subscription level (although they use a Radio button instead)
    – Harrison
    Mar 25 at 16:57

1 Answer 1


"This seems like bad UX to me" Hahaha yeah... I'm actually giving a talk next month of the current state of UX being "tweaking UI interactions for optimizing user manipulation" instead of "making technology work better for people".

Adding a visual element to your locked navigation modules is a good idea.

Your CEO isn't completely off course in this recommendation. There are lots of apps where the free version has limited features but those paid features are still displayed and clickable but they take you to a purchase page. Having each module listed would be more compelling than an Upgrade button, users probably don't care about upgrading but they might care about accessing one of those cool, locked modules.

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