I'm redisigning my website and would like to know how the "Big Buy Now Button" in the right gutter should be linked. This button will be available on every page of the site.
I sell two software products and each product has two purchase options:
Product A (Download Only) [sales=85%]
Product A (Download & CDROM) [sales=14%]
Product B (1 User Download) [sales=1%]
Product B (10 User Download) [sales=0%]
I do not have an add to cart situation, it's a single purchase type process.
My current site does not have a big "Buy Now" button on the home page but my new site will have this button in the top right gutter of every page.
I intend to have a buynow page on my new website that that lists out my products and prices with separate buy now links for each product. These links goto the my 3rd party payment processor page. (This is how my current site works). I plan on having the buy now section of the top navigation link to this page, as well as any links from content copy elsewhere in my site.
Here is the basic layout:
+-------------------------------------------------------------------------------------+ | LOGO | | | +-------------------------------------------------------------------------------------+ | Navigation | +----------------------------------------------------------+--------------------------+ | | [ BIG BUY NOW BUTTON ] | | Main Content Section | | | | | Right Gutter Content | | | | | | | | | | | | | | | | | | | | | | V | V |
So, I'd like to know your thoughts on linking the "Big Buy Now Button" directly to the payment process page for Product A (Download Only). This product generates approximately 85% of my sales.
The alternative is to link the "Big Buy Now Button" to the buy now page on my site and have the visitor make another "decision" and "another click".