I am working on an e-commerce platform, with products such as vouchers, gift cards, health subscriptions, gym subscriptions, etc. as employee benefits. The users can log in and choose a few subscriptions each month, or edit their existing subscriptions.
We have a lot of products, from different brands and the way we have the set up categories is:
Home - Rewards and subscriptions - Sports - "Gym Name" - Gym subscription for 6 months So you don't see all the Sports products, you have to choose the Gym name first
But I am not sure this is a good idea, since the user has a lot of decisions to make, without seeing the products or prices. On other e-commerce platforms, I noticed all the products are visible at once, in a category, you don't have to choose if you want to see Samsung or Apple (you have filters).
On the other hand, if I show all the products in the "Sports" categories, there might be products with the same thumbnail multiple times, and the user might be overwhelmed by the number of products.
What do you think is the right way to show the products, so that the user feels in control and satisfied?