A bit of an off-UX question but I think it still relates.
I've been designing a few e-commerce websites now and there is always a lot of talk about the homepage, what to include for first time users, etc.
But honestly speaking, for an online-shop, don't most users stumble upon it through search engines that then suggest them their product? So most user's first contact with an online-shop will be the product detail page (my assumption).
The homepage remains the “front door” for the many users who still begin their browsing experience here. However, in testing we also observed it to act as a navigational anchor and a “safe” fallback.
But I am left to wonder if so many people actually begin their experience there.
So the UX part of my question is: What type of target user group should a home page even be geared towards? Maybe first time users who want to check out what shop/brand this is after landing on a PDP through a search engine link?