I have a mobile app in a niche (bird management) where the average age of the user is ~40
The app requires the user to create data, which can at times be time-consuming (it's needed).
The churn rate is quite heavy, only about 45% of the users create enough data to see what the app is capable of, and some of them just log in and don't create anything at all.
I've tried many approaches from messaging, to email, and some interviews, but the information is not good enough. The consensus of some users is quite simply "I have too much data on my end I need to write, and I can't find the time", but then some other users were in the same situation but followed through.
My current assumption is that most people look at the amount of work needed on their end, and are unsure if the app will suit their needs. Unfortunately, I cannot undergo more interviews to clear this out.
In light of this, I am studying the possibility of creating an onboarding experience that can show the features of the app easily, but I need some help narrowing down my choices, or finding new ones.
Here's what I have at the moment:
- Video - A really small in-app video that just highlights the features. This one might take some time, and depending on future updates might require constant tuning.
- Swipe cards - The generic swipe onboarding experience with the feature highlights. I am afraid of having little real estate to have a clear statement on each feature, so I'd have to rely quite a lot on the used assets.
- Already-created sample data - The user already has pre-filled data, so they can already navigate through the app to see what it can do. If not done correctly I think it might just confuse the user into thinking he might have already logged into the app, or be confused as to why he already has data. I also took into account average age.
I'd love to hear any input, perhaps even any article linking or so, that could help me look at examples that I can base my self on.
I'm quite new to UX.