I'm designing the subscription flow for my site and I don't want users to drop off during the checkout process.
A common reason for existing users to drop off was due to them forgetting their password and resetting it would take some time. So, I want to skip this login/signup step.
- How can Existing users who are logged out buy the subscription on the same email address without logging in? - This is done in The Guardian Check it out here
- How the linking of the subscription is done to the email address user provided.
- What if a user enters the wrong email id during purchase? How can he get back his subscription? I wanted to understand this from the user experience point of view.