I'm a fairly new UXR. Recently, I created a presentation deck with recommendations after testing a website. Before presenting I ran the deck by a friend who told me my recommendations might be too specific. Here's one example:
Context: We have a page in the main navigation titled "Employers". This page is a where we want employers to learn more about our product and its use cases for them.
Issue: Users thought the "Employers" page would be a directory of all of the companies who are currently using our product.
Recommendation: Rename the "Employers" page to be more clear. e.g "For employers" or "For businesses". On this slide I also have 2 screen shots from other competitors who are using this wording.
Two questions. One, is out of line for a researcher to suggest actual design solutions (the screenshots)?. Two, would I just explain that "Employers" was unclear to users and to recommend something like "Make title more clear" instead of suggesting what the specific wording could be?
Let me know your thought and whether you have ran into similar situations. Thanks!