Are the examples of major e-commerce companies using a Modal in their checkout process?

Thinking companies like: Amazon AliExpress, eBay, etsy, Flipkart, Groupon, Rakuten, TaoBao, Walmart, Wayfair, etc.

Trying to understand if Modals are considered "Good UX" by collecting data on what the biggest e-commerce companies - who have the most to lose in terms of conversion - when it comes to UX in practice.

Not looking for a theoretical answer/discussion, but rather to understand if anyone has seen a Modal in practice on a major ecommerce site during checkout.

Note: Apologies if this is not the "right" place for this question, if there is a better place for it, please share! Thanks in advance.

  • 1
    ...curious, what do you propose is the benefit of using modals in a shopping cart checkout process? Dec 26, 2022 at 10:34
  • There are several use cases where major sites use modals in check-out flows, such as updating a payment method. What is the question that you are trying to solve with examples?
    – Izquierdo
    Dec 26, 2022 at 20:37
  • Thanks for your replies. Trying to find cases in the real world of Modal being used in the most important step in e-commerce; the checkout process. I often see Modals used in situations where they don't make any sense and want to understand what companies with a lot at stake and big A/B-testing budgets do in practice.
    – nelsonic
    Dec 27, 2022 at 21:49

1 Answer 1


Usually, modals are website-based UI components that I have seen rarely on Shien and Rakuten as a confirmation to process the order and payment. They aren't much help but definitely serve as a final reminder to the user about the payment.

  • Hi @Anshika, thanks for your answer. Very curious where you have seen modals on Shien and Rakuten in the checkout process ... we haven't seen them on either of these e-commerce sites ... 🤷‍♂️
    – nelsonic
    Jan 9 at 10:59

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