Are the examples of major e-commerce companies using a Modal in their checkout process?

Thinking companies like: Amazon AliExpress, eBay, etsy, Flipkart, Groupon, Rakuten, TaoBao, Walmart, Wayfair, etc.

Trying to understand if Modals are considered "Good UX" by collecting data on what the biggest e-commerce companies - who have the most to lose in terms of conversion - when it comes to UX in practice.

Not looking for a theoretical answer/discussion, but rather to understand if anyone has seen a Modal in practice on a major ecommerce site during checkout.

Note: Apologies if this is not the "right" place for this question, if there is a better place for it, please share! Thanks in advance.

  • 1
    ...curious, what do you propose is the benefit of using modals in a shopping cart checkout process? Dec 26, 2022 at 10:34
  • There are several use cases where major sites use modals in check-out flows, such as updating a payment method. What is the question that you are trying to solve with examples?
    – Izquierdo
    Dec 26, 2022 at 20:37
  • Thanks for your replies. Trying to find cases in the real world of Modal being used in the most important step in e-commerce; the checkout process. I often see Modals used in situations where they don't make any sense and want to understand what companies with a lot at stake and big A/B-testing budgets do in practice.
    – nelsonic
    Dec 27, 2022 at 21:49
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    This is the exact thing I'm trying to research. My company is currently redesigning our checkout flow and our team is split on the decision to use modals. Our budget for testing is $0 and I am incredibly apprehensive to use modals in the checkout flow simply because I have not seen an industry example. Walmart uses side panels for some of the checkout steps like payment but lets you add and edit shipping information within the shipping section directly on the page. Im not sure why they have the two patterns. I would be just as eas Apr 2 at 19:51

1 Answer 1


Usually, modals are website-based UI components that I have seen rarely on Shien and Rakuten as a confirmation to process the order and payment. They aren't much help but definitely serve as a final reminder to the user about the payment.

  • Hi @Anshika, thanks for your answer. Very curious where you have seen modals on Shien and Rakuten in the checkout process ... we haven't seen them on either of these e-commerce sites ... 🤷‍♂️
    – nelsonic
    Jan 9, 2023 at 10:59

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