I have a particular view of when to create the first clickable prototype for a flow or feature. But from working with designers and from reading, it seems like most people may not agree with me - or they say they do but then act differently :)
I’m curious what people’s take on this is.
I prefer to make wire-frames into a prototype before the polished designs are even started. My primary reason is that the further along you go, the more people get invested in the latest (and more polished) design version (which is bad).
So when internal people (who have already placed 5 comments around the button labeling in Figma) click through the prototype, they are already invested in thinking that it works (even if it doesn't) and are so familiar with the flow that seeing it, even partially, through the eyes of a new user is impossible.
I'm painting with a very broad brush here but hopefully my general concern is clear. And of course this summary doesn’t factor in stakeholder personalities, design systems, usability testing, etc.
Is there a reason to differ making the prototype, till there are polished designs, that I am missing? Is there an industry standard?