I design transactional email communication for a company. My goal is that sender name, sender email, email subject and email pre-header (the preview) will help the reader to grasp the email's gist quickly.
In this context I ask myself if we should use use-case-specific sender names or generic ones?
Use-case-specific senders for fictitious eCommerce company ACME Inc.
° ACME Order confirmation <[email protected]>
° ACME Shipping confirmation <[email protected]>
° ACME Payment confirmation <[email protected]>
° ACME Returns <[email protected]>
Example leveraging the pattern above:
Sender: ACME Shipping confirmation <[email protected]>
Subject: Expected delivery in 2-3 days
Pre-header: Order #12345 has been shipped. <link>Track your parcel</link>
I notice that many companies use the same sender name for different types of transactional emails (e.g., ACME Inc <[email protected]>). In my view the use-case-specific is better, but I wonder if I'm missing clear disadvantages?