We are currently building a learning platform that has two membership tiers. Let’s call them basic and premium. With premium you get quite a bit more features and access to additional content.
Obviously, we want the users to upgrade from our basic to our premium membership. What we don’t know is how to best achieve that while keeping a good experience.
- Should we hide all premium features/content and just put an upgrade/buy button or banner somewhere prominent?
- Should we generally show all premium features/content but lock them and mark them as premium?
- Something in between?
Are there any general recommendations/guidelines/best-practices for this? Of the apps I use, some seem to do it this way, other do it that way.
Thanks for your help!