Looking for the information of how to promote discount in web and mobile app experience, both for existing users who already made purchases AND for those who haven't yet. If you ran into any valuable researches or real use cases on this topic - please share.

  • 2
    Hi and welcome to the UX stack exchange. Your question could use some details, about what you've already researched and what specific issue you would like help with. So far your question reads as basically "please do the research for me".
    – Big_Chair
    Commented Aug 9, 2022 at 11:42

3 Answers 3

  1. In popup if the contents are more.
  2. A stripe above the app ( if you give permission to close ).
  3. A bar below the top bar or nav bar ( if you don't allow user to close it ).

Please provide more context for better understanding like at what stage these offers comes, is it after certain task user performed like signing in newsletter etc.

Though some common best practices are:

  • Notification bar both on web and mobile works quite well, know it
    from experience. (Keep color contrast in consideration)

  • Delayed popup at Product listing and description works too but keep it as minimum as possible.

  • Discount coupon are highly effective on cart page as side banners and also reduce discount hunting and cart abandonment.

Here is research done about discount and its application by NNG


Have I run into any valuable research or use cases on this topic? Yes!

If you're working in the e-commerce space you should consider a subscription to Baymard Institute. They provide so many well-research articles.

A quick search on their site comes up with 162 articles related to discounts, 55 of those publicly available. If you can't find the exact answers your looking for there you will still find relevant tips and things to avoid.


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