Our company runs about 1,000 websites for various clients, and we just implemented a feature that will allow them to create their own modals in a "back end" that we've created for them. They are basic Bootstrap Modals and the feature works great.
We're at the point of "selling" the product to our clients, but management fears the term "Modal" isn't in the client's lexicon, so we're trying to figure out a better term. Web standards over the years have labeled "pop up" with such stigma we won't go anywhere near that .. And while technically a popup is a separated browser window opened without the consent of the surfer, the stigma around the word is still there.
What do you webmasters call Modals when talking to your non-tech-savvy clients? Do we just try to call them Modals and have a "what's this" icon? IMHO Management is heaving around geriatric terms like "online billboard", which is an outdated concept, on top of using a "sales" term -- Which these are more for notifications, even if advertising a discount. I like something more like "A place for important notifications" but that's wordy .. Is there an industry standard laymen's word for the term "modal"?