On the checkout screen there are 3 CTAs,

  1. simple checkout
  2. Payment with debit card
  3. Buy now pay later

All three with equal weightage of primary CTA.

Is it the right way?

  • 1
    Without any visual examples, the answers to this question are: yes, no, and maybe.
    – Danielillo
    Commented Apr 26, 2022 at 11:51

1 Answer 1


Multiple CTAs is not good design

The idea of a prominent CTA button is that the user knows exactly what to do next. If you provide multiple CTAs with the same prominence/weight, you offload it to the user which action is the most preferable.

Ask yourself, what would 80% of your users like to do on this screen? Then style that button as the primary CTA and the rest as secondary.

Alternatively, if there is no clear preference, you can also style your payment options as a selection (radiobuttons) with a call to action (Pay).

enter image description here

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service and acknowledge you have read our privacy policy.

Not the answer you're looking for? Browse other questions tagged or ask your own question.