With more insight into this problem, we could certainly be more precise. To be honest, I am going to give you my perspective on this problem / challenge.
Firstly. You need to understand the user's needs and behavior. You may have a valid case if your users navigate to product X more often than product Y. However, in cases where product Y needs to be pushed more often, this approach may be ineffective.
I approach every project from the perspective of the user. This kind of approach would not go over well with me based on my experience and memory. Here's why. I would bookmark that page if I wish to be directed to it every time. There are already enough systematic features that allow you to do this. For example, browser prediction, autocomplete, bookmarks, last closed tab.
Refactoring the main navigation could provide a user with the ability to quickly get to a specific collection and do things there more often.
Tell us more about what you're thinking and we could figure something out.