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How do I tell people that this is what I am talking about. Is there a commonly used name for this text affect that UI designers would use?

  • I don't see a SO careers advertisement. Can you include a link or better yet, a picture? Sep 10, 2010 at 22:25
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4 Answers 4


It's called the letterpress effect. Here's an article with examples and tutorial and here's a video lesson.


I've also seen it referred to as 'embossed text'.


Ive heard it as:

  • 1
    Inner shadow is a different effect. Cutout text is also a different effect, in the example that you link to it is used in combination with embossed text. Sep 9, 2011 at 14:17

I think it's just called indented text.

Affordable Website Design has a tutorial that describes how to create the effect in Photoshop.

  • Indentation means to move something over to the left as when you indent a paragraph.
    – Warren P
    Mar 5, 2012 at 17:27
  • @WarrenP - true. I was looking for a term that was the opposite of "emboss".
    – ChrisF
    Mar 5, 2012 at 17:30

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