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There's a type of web layout called Poster HTML, quite interesting for designers (not digital poster which is another thing for static advertising displays). They are usually very graphic, without anything typical of a website such as menus or buttons, with few or only one link that occupies the entire HTML and a scroll to see it completely.

This link peppasauce.love is a very clear and interesting example.

The drawback I see is that it's a single element reached through a link, an HTML mail, or a QR code.

I've been trying for a while to find a commercial way to offer this to some clients. I'm captivated by the idea and the possibilities in terms of design, but I cannot find a practical way to offer it. Like an advertisement within the client's website, something dynamic and immediate that can be seen without clicking anywhere or scanning a QR.

What comes to mind is a landing page on a website with a duration time, like a modal window with a delay, but instead of being a frame within a web page, it should be the entire page for a period of time. Once it has disappeared, a link can be placed on the web page itself to see it again.

Does this exist? Does it have a technical name? Any other idea or alternative?

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  • Note that making content appear and disappear based a delay rather than explicit user action is bad for usability and accessibility.
    – Sean
    Commented Mar 28, 2022 at 19:05

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Interesting concept. I don't see a name for this beyond "full page scrolling site" or "one page scrolling site".

Onepagelove.com has several inspirational applications (admittedly not as cool as peppasauce). A theme amongst them is that they give the user a reason to keep scrolling - they're educating the user, providing a unique way to tell a story, providing a delightful way for the user to experience a holiday greeting, etc.

Perhaps by giving the user something very valuable in exchange for engaging with the content and scrolling all the way to the end, inbound campaigns through email/social/QR could work.

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    This is a pretty cool one found under Long Form Journalism: kalso.com/?ref=onepagelove
    – Izquierdo
    Commented Mar 28, 2022 at 17:22
  • Very nice, for me (or for my clients), only the bottom part with the products would work. A good example to consider, something practical for online stores.
    – Danielillo
    Commented Mar 28, 2022 at 17:55

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