I am analysing an information architecture using GA and am trying to qualify the worth or value of a page. There are certain metrics I have at my disposal such as unique views, bounce rates, exit rates and average time/page. Now, the value of a page is not one of these metrics but rather a combination of all of them. But I can't find any published research that mentions an equation I could use to establish this.
any stats or analysis gurus out there can offer their perspective or experience?
This is not about wider research methods. It is a very specific question about the validity of various mathematical combinations of page data metrics.