I've just joined a SASS company as Head of Design in which I'm leading a team of Product Designers. I learned after a couple weeks that there are also designers under the Marketing team who seem to be treated as pixel pushers for Sales and Marketing, creating sales docs and making small changes to the marketing site. Basically an endless stream of requests from Sales.

I'm thinking of pushing to create a Design structure at this company in which no designer reports to a non-designer and we can create shared design goals. Essentially, all designers, regardless of specialty, would belong to my single Design team with shared goals and be embedded in different teams, such as Marketing. This way I can have my designers' backs, we can easily learn from and collaborate with each other, and we can tackle the entire platform in a more holistic way.

Does anyone have any experience with the structure I'm proposing or see any holes, red flags, etc? I'm also curious of any particular examples of this structure. Politically, this is pretty tough since it can be seen as stealing resources so I need as much ammo as possible.

  • Welcome to UX StackExchange. Our questions center more on solving specific UX problems. You might want to try posting this in workplace.stackexchange.com.
    – Izquierdo
    Jan 14 at 20:18

We had a similar situation, where I used to work. The Marketing department said they needed to hire designers who would work specifically for Ad creation etc. The Marketing Manager who was leading the team knew how to work on design tools such as Adobe Photoshop, Illustrator, and Canva.

I convinced him that there are certain parts of design like preparing assets efficiently and quickly, making design files as template for reusability, etc he won't be able to notice and it will definitely affect their productivity.

On the other hand, try to make sure the storyboarding is on their end and that lines are clearly defined so there are no pointing fingers at the end of an unsuccessful campaign.

Hope this helps.

Your Answer

By clicking “Post Your Answer”, you agree to our terms of service, privacy policy and cookie policy

Not the answer you're looking for? Browse other questions tagged or ask your own question.