For example this page


About a third of the screen is taken up by an incredibly irritating sticky section. I have already read that information and i know that i can simply scroll up to the top of the page should i decide to click on the 'Apply Now' button. But having that there the whole time just makes my blood boil and want to close the website down and never visit it again - how is this beneficial to either the user or the website owner. Is it a case that the marketing bods are overruling the UI/UX bods and insisting on this?

Even worse are the sites that have the page flying around all over the place if you dare scroll up a few pixels.

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