Usually presented on website homepages, the purpose of this design pattern is to present a quick top-level overview of the company in numbers, aiming to convert visitors by establishing credibility and experience.

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Is there a name for this design pattern?

  • A general term would be "infographic," but it normally includes graphics and copy.
    – Steve
    Nov 2, 2021 at 21:20

2 Answers 2


Counter Landing Page

I haven't found the exact definition, I think because it covers a fairly wide group: time, statistics, quantities, etc. But generally speaking, the best answers on Google appear when searching Counter Landing Page as shown in nicepage.com .

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I would say that this is some kind of social proof. That is a pattern used as a cognitive bias to convince people about the quality of a product or service based on how popular it is.

Here's an article that I think can explain it further: https://blog.crobox.com/article/social-proof-examples

  • 1
    I think the OP was asking about the design pattern and not the reasoning behind it.
    – Nash
    Nov 2, 2021 at 22:57

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