There is this old article from 2011 that says 90% of People Do Not Use CTRL+F (based on actual user research). About every single recent article I could find uses this article as the basis:
- Ctrl-F: Helping make networks more resilient [...]
- 5 Reasons Why "Control-F" Is Your Best Friend for Productivity
- Even this other UX.SE question: Do people use "auto search this page" more than manual visual scan?
We are currently building another online shopping platform and I've often come into a discussion with my colleagues about whether to display all information or partially hide it to make it more aesthetically pleasing and not overloaded with infos.
But the argument against the hiding would be that for very technical products every little detail is important. So it makes sense to display it all openly so users can quickly scan for it, even if it makes the product detail page a little full.
Anyway, now I got sent this old article with a "see, told ya ;)" and I would really like to know if anyone has more recent data in any form, even some small sample test. Because from my own & some other users' behavior as well as from some of the articles above I know how much difference searching for key words like this can make.
That's why I would really like to have arguments for not hiding key information under a "show more" button, so that expert users are not hindered in their efficiency.