I have case where logo without name have three colors (dark blue, light blue and pink) which can be called as brand colors, but I am struggling to decide on UI surface colors (ex: cards, navbar, etc). My goal is to
- Give some emphasis to brand colors while not conflicting with the logo.
- Light theme should give trusting and soothing feeling.
- Support a dark theme
I know there color pallet generators to generate pallets, but I wondering what kind of preset I use when picking colors ex: monochromatic, analogic, triade, complementary, tetrade, etc. My understanding to go with monochromatic preset of dark blue from the logo for trusting and soothing experience with light blue or white for surface. But how to balance attention grabbing with logo colors and CTA button colors.
Website is a ecommerce website that sells electronics (ex: laptops, desktops, smartphones and etc.) We will mostly focused on retail customers.