I've worked in organizations where there is ostensibly an appetite for user feedback, but bad news isn't taken well. Some examples of reactions:
- "There's nothing we can do about that problem, let's build it now and fix it later. This is just an MVP!"
- "You must have recruited the wrong participants."
- "The president wants it this way, so we have to build it. Don't socialize these results to him."
I've heard many suggestions of having stakeholders watch users struggle with the product, or at least a highlight reel of the results; however, they usually don't have time to sit through user testing sessions, and feel like highlight reels are biased and selective.
These stakeholders are often the kind of people who react strongly to any bad news... they just don't want to hear it.
How might we best approach sharing out results in this case? Do we need to couch negative findings inside of positive feedback?