I'm designing a brand website for a product that has around 12 features. I will create a page to disclose all feature details, but I wanna showcase the most important features on the homepage. How many features roughly should I include on the homepage?
Possibly you need to ask marketing or sales department - which features are hot sellers. Or what features should be offered first due to this webpage or even whole website audience? Or what features better distinguish your product from competitors?
Another thing if your internal customers ask you to show 12 features, so the question is how to present them in the best way.
Number of features depends on goods itself. Imagine it is motherboard. Do you want to provide full specification or just supported CPU and form factor?