I have given the following problem statement to come up with a solution. The solution must be a short format communication platform meant for workplaces (TikTok/Instagram Stories). However, I struggle to understand the approach. I have been doing a competitor analysis but couldn't find any similar competitors. Appreciate it if any of you can provide ideas or a couple of low fidelity ideas to get started.
I think the brief you have been given is rather poor. For once, the problem statement does not state a problem, but proposes a solution. Then we have two problems in the context
- workplace communication is boring and superfluous (esp. during remote meetings)
- People need to write long messages to get their ideas across
IMO, these are different problems. If your assignment is to follow the design process, then I would challenge the brief and ask why it needs to be tiktok for business. If your assignment is to just "UI Design an app", then I would just copy TikTok/Instagram UI and sprinkle a bit of business context on it (e.g. departments, send to coworkers, coffee corner, office pets).