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I'm having a hard time finding anything related to if Google's One tap sign up and sign (https://developers.google.com/identity/gsi/web) in really helps or drives sign-in/up. Not even finding much anecdotal evidence.

Maybe it's worth A|B testing for a short time.

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    Did you see this case study? Is this helpful? developers.google.com/identity/casestudies/…
    – Izquierdo
    Jun 24 at 19:22
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    Thanks, I must of missed that. A CS published by Google isn't exactly neutral. I guess I'll just have to implement the feature, and run some tests against internal business goals. I'll report back here my findings as an answer.
    – Chris
    Jun 28 at 17:38

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